JBLDigital AR Experience
Our client, HARMAN International, was looking for a way to enhance customers’ online shopping experiences with augmented reality (AR) technology and 3D capabilities for two of their consumer audio brands, JBL and InfinityLab.
HARMAN asked Huemen to develop a cost-efficient, hyper-realistic and interactive 3D product visualization tool for these key e-commerce sites. This platform would give users the opportunity to interact with each brand’s full range of products, without heading to a brick-and-mortar store.
Our team was able to implement this new platform by designing hyper-realistic 3D digital replicas of our client’s products, allowing users to interact and preview products at home through AR.
The key to the success of this project was to establish a new production pipeline process for 3D assets. We needed to deliver highly optimized 3D assets that also fit web-performance requirements. In addition, we were tasked with designing and programing this advanced software product, all in-house. The Huemen 3D/AR platform is the first commercial software product created by leveraging only in-house experts. .
While working through the discovery process, the team developed its solution around these requirements:
Our efforts resulted in an online shopping experience that gives consumers a closer look at key product design features and allows them to “try out” products in real environments. Both e-commerce platforms now provide an intuitive and immersive shopping experience while boosting product engagement and conversion. The interactive 3D/AR web player has brought consumers a new way to experience our tech prior to purchasing. On top of consumer satisfaction and a conversion rate increase, the web player also reduced the marketing materials production cost by giving HARMAN the ability to cut ties with several external agencies and utilize Huemen as an in-house resource.
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